TopicCampaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

  • Elements of Campaign Strategy

    An overview of key campaign strategy terms including strategy, tactics, goals and objectives to clarify language shared by campaigners.

  • Cover of Original Power's Building Power Guide - features a drawing of a turtle in red.

    The Building Power Guide

    The Building Power guide is for Aboriginal and Torres Strait Islanders who want to change the world. It includes several training resources.

  • Cover of Gene Sharp's 'The Politics of Nonviolent Action: Part Two The Methods of Nonviolent Action'

    198 Methods of Nonviolent Action by Gene Sharp

    Stuck in a rut when it comes to campaign tactics? Explore Gene Sharp’s 198 methods of nonviolent action which are classified into three categories: nonviolent protest and persuasion, noncooperation (social, economic, and political), and nonviolent intervention.

  • A group of people stand on a bridge holding large letters spelling 'Global Goals'.

    Tactics Analysis to Develop Campaign Strategy

    A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.

  • Cover of the report 'Networked Change: How progressive campaigns are won in the 21st Century'

    Networked Change: How Progressive Campaigns are Won in the 21st Century

    Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.

  • A collage of photographs taken with people featured on the ChangeMakers podcast.

    Introduction to ChangeMakers Podcast

    The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world. This post introduces the series and includes the catalogue of episodes.

  • Cover of Tim Gee's book 'Counter Power: Making Change Happen'

    Frameworks for Winning Change

    Social change can be messy and challenging work! It helps to have frameworks to make sense of the situations we find ourselves in and plan for the way ahead.

  • Text reads 'Change Makers' (Text on orange background)

    Changemaker Chat with Paul Oosting from GetUp: Elections and Politics

    GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.

  • Text reads 'Change Makers' (Text on orange background)

    Changemaker Chat with Joel Solomon: Using Money for Good and Less Harm

    A chat with Joel Solomon, the co-author of a new book about using money for good – The Clean Money Revolution: Reinventing Power, Purpose and Capitalism. 

  • Text reads 'Change Makers' (Text on orange background)

    Changemaker Chat with Dave Sweeney: Prominent Anti-Nuclear Campaigner

    A chat with Dave Sweeney, a prominent anti-nuclear campaigner who co-founded the 2017 Nobel Peace Prize winning global organisation – ICAN.

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