TopicCampaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

  • A group of people stand on a bridge holding large letters spelling 'Global Goals'.

    Tactics Analysis to Develop Campaign Strategy

    A process guide to be used in training workshops and planning sessions to develop campaign strategy. Activists often love our tactics! We can even be wedded to our favourite tactics. Here’s a tool to help move from tactics to a larger strategy conversation by analysing tactics.

  • Cover of the report 'Networked Change: How progressive campaigns are won in the 21st Century'

    Networked Change: How Progressive Campaigns are Won in the 21st Century

    Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.

  • A collage of photographs taken with people featured on the ChangeMakers podcast.

    Introduction to ChangeMakers Podcast

    The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world. This post introduces the series and includes the catalogue of episodes.

  • Cover of Tim Gee's book 'Counter Power: Making Change Happen'

    Frameworks for Winning Change

    Social change can be messy and challenging work! It helps to have frameworks to make sense of the situations we find ourselves in and plan for the way ahead.

  • Changemaker Chat with Paul Oosting from GetUp: Elections and Politics

    GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.

  • Changemaker Chat with Joel Solomon: Using Money for Good and Less Harm

    A chat with Joel Solomon, the co-author of a new book about using money for good – The Clean Money Revolution: Reinventing Power, Purpose and Capitalism. 

  • Changemaker Chat with Dave Sweeney: Prominent Anti-Nuclear Campaigner

    A chat with Dave Sweeney, a prominent anti-nuclear campaigner who co-founded the 2017 Nobel Peace Prize winning global organisation – ICAN.

  • red balloon tied to metal weight

    Moving the Rock: Shifting Power for Sustained Change

    This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.

  • Photograph of a number of paper plates laid out on the ground with a person pointing at one. The plates have writing on them describing campaign steps.

    Critical Path Analysis Process Guide

    A process guide to be used in training workshops and planning sessions to develop campaign strategy. Critical path analysis can shift focus to outcomes rather than tactics and provide experience and skill in defining clear objectives. The process also deepens understanding about how change happens and clarifies key threads running through a campaign.

  • Photograph of a neon question mark in a dark room.

    Strategic Questioning Manual: A Powerful Tool for Personal and Social Change

    Strategic questioning is a powerful tool for social change which helps people discover their own strategies and ideas for change.

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