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Being Purpose Driven
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
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Time to Move the Rock: Activating Social Values to Bring About Change
Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.
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How Powerful Conversations Won Abortion Rights in Ireland
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
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Mission statements of some of the world’s leading digital campaigning groups
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.
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Strategy & Soul Insights
Reflecting on her 2014 encounter with Daniel Hunter at a Sydney Campaigners’ Network gathering, Anita Tang—Manager of the Policy & Advocacy Team at Cancer Council NSW—offers insights from his teachings that can strengthen campaigns on both strategic and human levels.
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