![Book cover titled "How to win campaigns: Communications for Change'. At the bottom text reads 'Chris Rose' and '2nd edition'. The image featured in the middle is a speech bubble wth four blue ovals. In each oval is a word. The words read 'insight, communication, organization, motivation.'.](https://i0.wp.com/commonslibrary.org/wp-content/uploads/How-to-Win-Campaigns-Communications-for-Change.png?fit=300%2C251&ssl=1)
How to Win Campaigns: Communications for Change
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
Lessons for activists on how to be more persuasive and effective, drawing on the book Pre-Suasion by Robert Cialdini.
Persuasive conversation campaigns can help break through to segments of the population who have a different perspective or have voted against you.