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How to Win Campaigns: Communications for Change
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
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Activism and Pre-Suasion
Lessons for activists on how to be more persuasive and effective, drawing on the book Pre-Suasion by Robert Cialdini.
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Persuasive Conversation Campaigns Guide
Persuasive conversation campaigns can help break through to segments of the population who have a different perspective or have voted against you.
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Campaigning and the Elaboration Likelihood Model of Persuasion
Joel Dignam explains the Elaboration Likelihood Model of Persuasion (ELM) and how it relates to and shapes campaigns.
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