Tag

Organisational innovation

Photograph of a neon question mark in a dark room.

Running a Campaign Clinic

Anita Tang shares the process for running a Campaign Clinic to generate fresh ideas and innovations in campaigning.

Diagram shows 5 arrows pointing to the target of Purpose: Symbols, Slogans, Stories, Specifics, Personalise.

Being Purpose Driven

Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.

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