5 lessons for success from real-world #BrandJam campaigns
Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?
Tag
Movements_Campaigns – Anti capitalism_Corporate
Change Maker Chat with Michelle Meagher: How to Change Market Power
Michelle Meagher discusses her experience as a corporate lawyer, and lessons on reducing corporate market power.
Civil Resistance against Climate Change: What, when, who and how effective?
New research considers what Australian climate activism – specifically climate change civil resistance – looks like, how it is changing, and what it is achieving.
Reset 2: Disaster Capitalism & A People’s Response
Reset Reading Group resources for discussion curated and introduced by Alex Kelly. Includes Coronavirus Capitalism and the Shock Doctrine by Naomi Klein as well as manifestos for climate justice and disaster recovery.
Crowdsource your archives: 3 examples of community-based approaches
There has been a shift from institutional to participatory archives – communities rising up and documenting their own histories. Here are 3 examples of how communities are speaking their own truths.
Become the Media: IndyMedia and S11
A description of the role of alternative media in the S11 anti-globalisation protests, September 2000.
Carnival at Crown Casino S11 as Party and Protest
An exploration of the fun and pleasurable dimensions of the S11 anti-globalisation protests in Melbourne in 2000.
Globalisation unplugged: S11 World Economic Forum Protests
Listen to Globalisation Unplugged, 3CR’s coverage of massive public opposition to the World Economic Forum & globalisation in Melbourne in 2000.
Digital Tactic Inspiration: Ecomark by WeMove
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.