NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
Media – Mainstream
A media package puts everything a journalist may need together in one place – a media release, photos, a spokesperson bio and background information. This ‘How to create a media package’ has been put together by the Australian Conservation Foundation.
Some tips from The Australian Conservation Foundation about how to do a great media interview e.g. thinking about before, during and after the interview.
Here is a list of radio stations in Australia that you can call to get your views heard on talkback radio and some tips to help get your issues heard from the Australian Conservation Foundation.
A thorough checklist to help you prepare for traditional and social media in the lead up to an action, including some considerations for non-violent direct actions. Download as a handy printable pdf from the box at the bottom of this page.
Lenore Taylor, editor of Guardian Australia, presented at Progress 2017 on the world of fake news and click-bait. She ends with a powerful call to protect quality, fearless and independent journalism.
Advice from Stefanie Faucher (MoveOn’s Communications Manager) and Rebecca Wilson (GetUp’s previous Chief of Staff) on how to make the most out of a radio interview.
The media can be a powerful mode of communication which can have a big impact on the success or failure of our initiatives. But how do we ensure our communications are strategic and don’t just end up being more noise?