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Digital Campaigning Experiments and Analytics: Case study of GetUp
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
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Do banner images in emails improve click rates?
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
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Do GIFs improve emails?
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
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Does allowing a petition to be signed with Facebook increase actions?
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
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Does changing font sizes impact email performance?
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
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Using “list quality” to improve the accuracy of your A/B testing
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
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Ways to Predict Email Performance
Methodology and results of GetUp’s process for predicting email performance from tests.
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6 Digital Fundraising Experiments by Get Up
Methodology and results of experiments run by GetUp in digital fundraising.
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