Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.

Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Methodology and results of GetUp’s process for predicting email performance from tests.
Methodology and results of experiments run by GetUp in digital fundraising.
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Methodology and results of GetUp’s process for predicting email performance from tests.
Methodology and results of experiments run by GetUp in digital fundraising.