Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy.
Emails – Testing_Experiments – AB (Split)
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.