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Email Best Practices
Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy. Check out these tips from Organise Us.
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How to Draft A/B Testing for Sendouts
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
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Digital Campaigning Experiments and Analytics: Case study of GetUp
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
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Do banner images in emails improve click rates?
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
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