Tag

Clicktivism

Screenshot of the Ecomark website. A model in blue sits on a bright pink couch, with flowers on her lap. She is smelling one of them. Overlaid on the image is the text '12956 visitors so far!'

Digital Tactic Inspiration Ecomark by WeMove

Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.