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Front cover of the Purpose Driven Campaigning summary.

Purpose Driven Campaigning

Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.

Change Makers (Text on orange background)

ChangeMakers #2: How To Win

This episode examines Brexit and how the types of coalitions used by each side influenced the outcome of the referendum. Then we go to the Northern Rivers in regional Australia look at how a different kind of alliance against Coal Seam Gas sought to organise across the entire community.

red balloon tied to metal weight

Moving The Rock: Shifting Power for Sustained Change

This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.

Diagram shows 5 arrows pointing to the target of Purpose: Symbols, Slogans, Stories, Specifics, Personalise.

Being Purpose Driven

Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Levels of Commitment from Community to Core

Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.

Photograph of a large group of people in a rural paddock. They are holding signs and banners reading 'No Gas Mining on Our Prime Ag Land'.

Time to move the rock

A follow up article from a workshop presented at Progress 2015 by Holly Hammond and Sam La Rocca with a video presentation from Daniel Hunter. The workshop explored Daniel’s metaphor ‘politicians are like a balloon tied to a rock’.

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Circles of Commitment: A model of engagement

This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’. It also has implications for how we think about events and capacity, and for how well a campaign can scale.

A diagram with three organisers at the centre. From each organiser arrows go to a Leader, from the Leader there are arrows to 5 team members.

How to Structure Teams for Organising

Joel Dignam reviews Marshall Ganz’ treatment of structure as a craft of organising. As Ganz notes “Developing leadership requires structuring the work of the organization so it affords as many people as possible the opportunity to learn to lead.”

Two transmasculine people sitting together and having a serious conversation

Relationships are the Glue of Organising

This post reviews Marshall Ganz’ approach to craft of relationships in organising. Relationships foster the commitment that is needed for success and allow us to understand the interests, values and motivations of others.

Photograph of students holding a banner reading 'Our Future, Our Reef, Don't Risk It'.

Tips for New Activists

Holly Hammond explores what it takes for people to get active, what leads to people dropping out of activism, and things we should be thoughtful about when engaging new activists. This post is a follow on from the ‘Getting Started in Activism’ workshop delivered at the Commonground Festival in 2011.

Cover of Daniel Hunter's book 'Strategy & Soul'. Features a photograph of Daniel Hunter and fellow campaigner Jethro Heiko with the Philadelphia Town Hall in the background.

Strategy & Soul Insights

Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.