Tips for setting up strong groups and effective campaigns, provided by Holly Hammond to the WELA program.
A guide developed by ActionStation to support community members to run successful petitions, including notes on strategy, tips for getting more signatures, and example campaigns.
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.
Learn about Daniel Hunter’s metaphor of moving the rock to bring about social change through activating people’s social values.
This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’. It also has implications for how we think about events and capacity, and for how well a campaign can scale.
Joel Dignam reviews Marshall Ganz’ treatment of structure as a craft of organising. As Ganz notes “Developing leadership requires structuring the work of the organization so it affords as many people as possible the opportunity to learn to lead.”
This post reviews Marshall Ganz’ approach to craft of relationships in organising. Relationships foster the commitment that is needed for success and allow us to understand the interests, values and motivations of others.
Holly Hammond explores what it takes for people to get active, what leads to people dropping out of activism, and things we should be thoughtful about when engaging new activists. This post is a follow on from the ‘Getting Started in Activism’ workshop delivered at the Commonground Festival in 2011.
Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.