Subvertising: Sharing a Different Set of Messages
Exposing the manipulation and damage wrought by the advertising industry and outline the ways in which subvertisers are fighting back.
Tag
Advertising
Billboard Utilising Graffitists Against Unhealthy Promotions (BUGA UP) campaigns against tobacco advertising, Australia, 1978-1994
Civil disobedience actions reversed tobacco advertising messages to show the negative health effects of cigarettes.
Guide to Facebook Advertising
This guide covers the fundamental principles in planning, creating, testing and evaluating a paid Facebook advertising campaign.
Facebook Advertising: An Intro to Methodology, Case Studies and a Few Resources
Top tips on Facebook advertising from Lee Strike’s presentation at Progress 2019. Facebook ads can be a significant boost to your campaign, if you get the basics right.
Freelancer Directory Creatives and Consultants for Social Good
Can’t find a photographer for your event? Want a new designer for a project? Looking to rebrand? Need some rapid-response campaign design work done? The Australian Progress crowd-sourced register of creative industry providers is a great place to start.
Digital Tactic Inspiration: Ecomark by WeMove
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.