The “8-Fold Path” is a list of eight operating principles for building a progressive people’s movement in the 21st century. It is used by all the members of the OPEN Network, which includes organisations around the world like GetUp (Australia), MoveOn (United States), and Campact (Germany).
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Advice that can easily be adapted to your needs whether it’s meeting with an MP (or Senator) yourself or helping your members do it.
Methodology and results of experiments run by GetUp in digital fundraising.
Writing opinion pieces for the media is a powerful way of shifting the public conversation. Here are some great tips to get you started.
A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.
Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.
From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.
Evaluating the impact of advocacy campaigns can seem impossible. Here are three handy guides that can help you undertake effective monitoring and evaluation of your advocacy and campaigning.
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.
A short guide with tips, examples and a template to help you master the basics of writing an effective media release.
Here are some simple tips for getting the most out of meetings, relevant to collectives, committees and action groups.
Community organising is a term that is being used more and more in Australian social movements – but what does it really mean? Here’s a brief introduction to some of the key principles.
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.