Author

Social Change Lab

Report cover - Title reads 'Animal Rising's Grand National Protest: Public Opinion Impacts and Beyond'. Photo of animal rights protestors wearing pink t-shirts that read 'Animal Rising'. They are on grass some are standing some are kneeling or sitting with their hands handcuffed behind their backs surround by police.

The Effect of Protests and Media Reporting on Public Opinion Impacts: A Case Study

  Research from the UK on the effectiveness of disruptive animal rights protests and media reporting on UK public attitudes towards animals. Introduction Animal Rising disrupted the 2023 Grand National, the biggest horse racing event in the UK, kickstarting a national conversation about society’s relationship with animals. We conducted nationally representative public opinion polling to […]

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