Author

Michael Pulsford

Diagram of 5 concentric circles labelled from outside to inside: Community; Crowd; Congregation; Committed; Core.

Circles of Commitment: A Model of Engagement

This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’. It also has implications for how we think about events and capacity, and for how well a campaign can scale.

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