![Diagram showing three arrows in a circle: Cruelty investigations > Public awareness initiatives > Political lobbying for animals](https://i0.wp.com/commonslibrary.org/wp-content/uploads/program-strategy.gif?fit=300%2C279&ssl=1)
Winning Social Media with Animals Australia
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.