How to Win Campaigns: Communications for Change
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
Author
Chris Rose
What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers
A book by Chris Rose (author of How to Win Campaigns) in which he puts forward a model of how to use psychology when creating compelling campaign messages.
Magic Boxes: Campaign Planning Tool
Magic Boxes is a simple campaign planning tool, especially useful for new campaigning groups, shared by Chris Rose.
What Makes People Tick? Exploration of a Values Model
Chris Rose explains a model by CDSM Cultural Dynamics Strategy and Marketing called Values Based Segmentation in relation to campaigning.
Making A Campaign Concept: Campaign Planning Star Diagram
Stuck with how to start your campaign? Here is a tool by Chris Rose called the Campaign Planning Star Diagram to get you started.
I don’t really have a ‘Theory of Change’ but these things will help
Developing a theory of change for your campaign? Here are 8 pieces of advice from Chris Rose that may help to think about for your campaign.
12 Basic Guidelines for Campaign Strategy
12 basic guidelines and ideas about campaign strategy by Chris Rose. These guidelines are so fundamental that they are often overlooked.