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How to Win Campaigns: Communications for Change
How to Win Campaigns is a practical guide for creating & running successful campaigns. Written for the new campaigner and the experienced.
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What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers
A book by Chris Rose (author of How to Win Campaigns) in which he puts forward a model of how to use psychology when creating compelling campaign messages.
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Magic Boxes: Campaign Planning Tool
Magic Boxes is a simple campaign planning tool, especially useful for new campaigning groups, shared by Chris Rose.
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What Makes People Tick? Exploration of a Values Model
Chris Rose explains a model by CDSM Cultural Dynamics Strategy and Marketing called Values Based Segmentation in relation to campaigning.
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Making A Campaign Concept: Campaign Planning Star Diagram
Stuck with how to start your campaign? Here is a tool by Chris Rose called the Campaign Planning Star Diagram to get you started.
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I don’t really have a ‘Theory of Change’ but these things will help
Developing a theory of change for your campaign? Here are 8 pieces of advice from Chris Rose that may help to think about for your campaign.
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12 Basic Guidelines for Campaign Strategy
12 basic guidelines and ideas about campaign strategy by Chris Rose. These guidelines are so fundamental that they are often overlooked.
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