Author

Center for Story Based Strategy

a table of story archetypes worksheet

Mapping Story Archetypes

The six-page PDF includes instructions, worksheet, and an example to get you started mapping the movies, shows, books and entertainment your audiences consume, and how to match stories with the kinds of actions you want your audience to take.

Story Based Strategy 101

An accessible guide to story based strategy in movement building by the Center for Story Based Strategy.

Cover of the Re:Imagining Change book featuring a picture of a light globe made up of several people.

Narrating Change During ‘Psychic Breaks’

This extract from the book Re:Imagining Change explores ‘psychic breaks’, seismic events (like the Australian 2019-2020 bushfires) that shake status quo assumptions and provide opportunities for new stories to be told.

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