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How to Test your Communications Guide
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
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Framing the Economy: How to Win the Case for a Better System
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
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Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
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Common Cause for Nature: A practical guide to values and frames in conservation
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
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How to get your Local MP to Listen to Your Community: ACF Community Toolkit
This toolkit describes the nuts and bolts of implementing advocacy tactics to put pressure on your local state or federal MP and to plan effective campaigns locally.
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How to Tell Compelling Stories that Move People to Action: Narrative Handbook
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
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How to Organise a Local Group in your Community: ACF Community Toolkit
This practical community organising guide by the Australian Conservation Foundation is a good example of how to start, set up and support community action groups.
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Working with your Elected Representatives
The Working with your elected representatives guide by Friends of the Earth covers some of the different ways to work with, or lobby, your local elected representatives.
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Recruiting and Retaining Members
Top tips on how to recruit and retain members by Friends of the Earth (England, Wales & Northern Ireland).
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How to Use Social Media
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
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