Summary of key resources about scaling – the process of increasing the size, strength, geographical reach, & impact of social movements.
Scaling framework tool for campaigners to evaluate existing efforts and think about new ways of broadening and deepening impact.
Need to make the most of a hot campaign moment, mobilise people and create local actions? Tips and advice from 3 experts on how to organise mass calls and webinars.
Barnstorms are large campaign events which activate volunteers and supporters to step up and convene actions. Anita Tang shares the model developed by the Bernie Sanders campaign with suggestions for the Australian context.
Insights from the ‘Barnstorming in the Australian Context’ workshop at FWD+Organise 2019. Includes information about what barnstorming is, tips for running them well, and examples from four Australian organisations.
Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn’t last. Why? She compares modern movements — Gezi, Ukraine, Hong Kong — to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.
Australian Progress has prepared this 40-point summary of Pastor Rick Warren’s bestselling book The Purpose Driven Church. The resource is based on Rick Warren’s experience of growing his church, Saddleback, from scratch to 20,000 members attending every week. Saddleback is now the eighth biggest church in the United States.
Rick Warren focuses on five ‘circles of commitment’ – community, crowd, congregation, committed and core, and argue that it’s important to recognise where your supporters fall in these categories, and develop processes to move them from the outside in. An excerpt from Purpose Driven Campaigning.
The struggle between the developers of unconventional gas (coal seam, shale and tight gas), farmers and communities has struck a chord with people all over the country and has rightly been referred to by Lock the Gate as ‘the fastest growing social movement in the country’. This short case study shares some of the keys to success of the LTG approach.
Joel Dignam reviews Ori Brafman and Rod Beckstrom’s ‘The Starfish and the Spider’. The book delves into ideas and language around decentralisation with useful examples from history, social movements and commerce. It also includes practical tips for putting decentralisation into practice.
A range of advice and resources from digital campaigning organisations, which can easily be adapted to your needs – whether it’s meeting with an MP (or Senator) yourself, or helping your members do it.
Joel Dignam reviews Jane McAlevey’s No Shortcuts: Organising for Power in the Gilded Age. McAlevey outlines a critique of most contemporary union campaigning, using case studies and other analysis to argue for a deeper more rigorous approach to organising.