Use this Engagement Pyramid from the Mobilisation Lab to visualise the different ways a person might get involved with your campaign.
How do you measure gifts of time, expertise and leadership? What indicators can you use to assess grassroots power building, organising and volunteer initiatives?
How can you engage different groups in your communities? Run an art project! Dr Tammy Wong ran an art project in 2019 to engage new immigrants in Melbourne – using art as a tool to build inclusivity.
Tips from CounterAct for small grassroots groups on creating quality online content, making sure it is reaches the right audience and lands as well as it could.
The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.