Building Digital Power: A playbook for changemakers
Digital strategy insights and tips for not for profits focused on people and relationships and based on a decade of trial and error and research.
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Emails
Email tips and worksheet when writing to or asking something of your supporters
Here are some email tips and a worksheet to help you plan and think about when writing to or asking something of your supporters. These resources have been shared kindly by the Australian Conservation Foundation.
Email best practices
Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy. Check out these tips from Organise Us.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
Email to recruit new Facebook likes
An example of a great email from SumOfUs to recruit new Facebook followers.
Five Useful Websites for Digital Campaigners
Here are some fantastic, free online tools you should be using!
HTML Cheat-sheet
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
Tips for overcoming writer’s block
Tips to help you find your writing magic, from Lily Spencer – a leading non-profit copywriting consultant.
Lists to sign up to for campaign email best practice
Want to keep getting great email inspiration? It helps to be signed up to a lot of lists – so you can keep tabs on what’s happening in email. Here are some to get you started.
Do banner images in emails improve click rates?
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Do GIFs improve emails?
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Does allowing a petition to be signed with Facebook increase actions?
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Does changing font sizes impact email performance?
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Using “list quality” to improve the accuracy of your A/B testing
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Ways to predict email performance
Methodology and results of GetUp’s process for predicting email performance from tests.
Tips for meeting MPs (or asking your members to)
Advice that can easily be adapted to your needs whether it’s meeting with an MP (or Senator) yourself or helping your members do it.
6 Digital Fundraising Experiments by Get Up
Methodology and results of experiments run by GetUp in digital fundraising.
Easy way to change the preview line of an email
Your emails will normally display the first line of text in the inboxes of your supporters – but with one simple piece of HTML you can change this to be any text you want.