Digital strategy insights and tips for not for profits focused on people and relationships and based on a decade of trial and error and research.
Here are some email tips and a worksheet to help you plan and think about when writing to or asking something of your supporters. These resources have been shared kindly by the Australian Conservation Foundation.
Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy. Check out these tips from Organise Us.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
An example of a great email from SumOfUs to recruit new Facebook followers.
Here are some fantastic, free online tools you should be using!
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
Tips to help you find your writing magic, from Lily Spencer – a leading non-profit copywriting consultant.
Want to keep getting great email inspiration? It helps to be signed up to a lot of lists – so you can keep tabs on what’s happening in email. Here are some to get you started.
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Methodology and results of GetUp’s process for predicting email performance from tests.
A range of advice and resources from digital campaigning organisations, which can easily be adapted to your needs – whether it’s meeting with an MP (or Senator) yourself, or helping your members do it.
Methodology and results of experiments run by GetUp in digital fundraising.
Your emails will normally display the first line of text in the inboxes of your supporters – but with one simple piece of HTML you can change this to be any text you want.