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The Death of the Follower: Progressive Organizing in the Age of Algorithmic Discovery
How to deal with the death of the follower? Adapt to algorithm-driven social media by using different strategies, e.g micro-influencers & alternative platforms.
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Anatomy of a Perfect Fundraising Email
4 Guiding Principles on how to write a perfect fundraising email. Mobilizing people depends not just on what you say but on how you say it.
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Building Digital Power: A Playbook for Changemakers
Digital strategy insights and tips for not for profits focused on people and relationships and based on a decade of trial and error and research.
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Email Tips and Worksheet When Writing To or Asking Something of your supporters
Here are some email tips and a worksheet to help you plan and think about when writing to or asking something of your supporters. These resources have been shared kindly by the Australian Conservation Foundation.
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Email Best Practices
Email is the dominant engagement channel for most organisations. A well-designed email program should be at the heart of your communication strategy. Check out these tips from Organise Us.
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Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
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Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
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HTML Cheat-sheet
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
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Tips for Overcoming Writer’s Block
Tips to help you find your writing magic, from Lily Spencer – a leading non-profit copywriting consultant.
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Lists to sign up to for campaign email best practice
Want to keep getting great email inspiration? It helps to be signed up to a lot of lists – so you can keep tabs on what’s happening in email. Here are some to get you started.
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