Introduction This guide offers a blueprint for building and sustaining the collective power needed for workplace and electoral wins. However, just like an architectural blueprint, lines on a page on their own do nothing. It is up to organizers, activists and elected leaders to take the guidance herein and apply it when and however you […]
Communication – Messaging – Testing_Experiments
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.