TagCommunication – Messaging – Testing_Experiments

  • Table with text. Title reads 'Testing Method 1 Focus groups to get rich emotive group responses'. Strategic Communications Incubator logo on top left. International Center for Policy Advocacy in top right. Table has 2 columns and 6 rows.

    Message Testing Methods for Narrative Change

    Is your NGO engaged in narrative change campaigns? Here are 7 methods to test your messages from the International Center for Policy Advocacy.

  • Text reads Every Worker in Australia: A Race Class Narrative. Illustration of hands in fists punching into the air.|Title presentation slide. Heading reads Applying a race-class narrative for Australia. The We Are Union logo is under the title.

    Every Worker in Australia: A Race Class Narrative

    This guide offers a blueprint for building and sustaining the collective power needed for workplace and electoral wins.

  • pencil drawing of a lightbulb with a question mark inside the bulb

    Campaign Research 101

    An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

  • Screenshot of cover of guide. Title reads 'How to test your communications'.|Screenshot from page of guide 'How to Test your Communications Guide.'|Screenshot from page of guide 'How to Test your Communications Guide.'|Screenshot from page of guide 'How to Test your Communications Guide.'

    How to Test your Communications Guide

    This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

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