![blimp flying over city. On the blimp it says Chicken of the Sea, Carnage in a Tuna Can, Greenpeace.](https://i0.wp.com/commonslibrary.org/wp-content/uploads/Screen-Shot-2021-01-12-at-11.04.24-am.png?fit=300%2C170&ssl=1)
5 lessons for success from real-world #BrandJam campaigns
Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?
Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?