Author

Liza Baranyai

Illustration of a smiling person's head and out the top of their head is a mobile phone, a hash tag and a @. There is also a yellow star behind the head. Surrounding the head are lots of ticks in green circles. It is an abstract representation of understanding a donor and their motivations to donate.

Understanding Donor Motivations: The Key to Effective Fundraising

To successfully engage donors and encourage them to contribute, it’s crucial to delve into the psychology of donors & understand what drives them.

Pin It on Pinterest