Introduction
The RAINBOW framework draws on Amanda Tattersall’s extensive research and experience around building coalitions.
RAINBOW Framework
- R – Relationships
- A – Ask
- I – Involve
- N – Nurture
- B – Build
- O – Organise
- W – Win
Relationships
Build relationships with community members and organizations outside of a crisis. Identify potential allies; get to know them.
Ask
Ask community organizations what their issues, interests and values are. Don’t assume they are the same as yours. Find common ground. Ask for their support.
Involve
Build transparent and democratic structures of decision-making. Build new leadership.
Nurture
Coalition partners and the coalition itself must be nurtured and sustained. Educate members, consult with them, mobilize and activate them. Connect coalition partners with each other.
Build
Build capacity among coalition members. Build alliances. Build and expand the base.
Organize
Know the difference between mobilizing and organizing.
Win
Create the conditions for winning in the long term by building the power and capacity of the grassroots. Practice democracy.
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