Topic: Story & Narrative

Story & Narrative image

Story & Narrative

Humans use stories to make sense of the world. When we’re engaged in social change work we come up against collective stories that maintain the status quo. Such stories are used to justify power imbalances, exploitation and destruction. To make positive change we need to intervene narratively: amplifying an alternative world view, bringing hidden characters to light, and holding out a brighter future.

The resources in this topic include frameworks, templates, tools and messaging guides to help you tell powerful stories.

How to Measure Narrative Change

How to Measure Narrative Change

How do you measure the impact of your work? Narrative change experts share a framework that you can use to measure narrative change.

The Narrative Directory

The Narrative Directory

The Narrative Directory is an international resource to support those using storytelling & narrative strategies to drive progressive change.

How to Reach New Climate Audiences

How to Reach New Climate Audiences

This interactive report answers why climate communications hasn’t delivered on the promise of engaging the masses, who has been left out of the conversation, and how to reach people more effectively.

How to Measure Narrative Change

How to Measure Narrative Change

How do you measure the impact of your work? Narrative change experts share a framework that you can use to measure narrative change.

The Narrative Directory

The Narrative Directory

The Narrative Directory is an international resource to support those using storytelling & narrative strategies to drive progressive change.

How to Reach New Climate Audiences

How to Reach New Climate Audiences

This interactive report answers why climate communications hasn’t delivered on the promise of engaging the masses, who has been left out of the conversation, and how to reach people more effectively.