This guide offers a blueprint for building and sustaining the collective power needed for workplace and electoral wins.
Topic
Story & Narrative
Humans use stories to make sense of the world. When we’re engaged in social change work we come up against collective stories that maintain the status quo. Such stories are used to justify power imbalances, exploitation and destruction. To make positive change we need to intervene narratively: amplifying an alternative world view, bringing hidden characters to light, and holding out a brighter future.
The resources in this topic include frameworks, templates, tools and messaging guides to help you tell powerful stories.
Storytelling for Deep Impact Course
A course to understand the basics of storytelling to change hearts and minds and specifically to win over the ‘moveable middle’.
How to Change the Narrative / Story: Guides, Worksheets and Templates
Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
What we can Learn from the Marriage Equality Campaign
An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.
Projecting Power: Visual Strategy for Movements
Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.
The Race Class Narrative: A race messaging framework to engage the base and persuade the middle
Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.
Guide for Trainers about Organizing, Narrative, Campaign and Movement Building
An array of training resources for organizing, public narrative, campaigning trainers and coaches collated by the Leading Change Network.
Guide to Public Narrative from the Leading Change Network
Learn all about public narrative developed by Marshall Ganz and the story of self, us and now with this collection of tools and resources.
Fast and First: Shifting Narratives through Rapid Response Media Campaigning
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
House Meeting Handbook: Harnessing the Power of Personal Networks and Storytelling to build Leadership and Support for your Campaign
The goal of this handbook is to help you build leadership, power, and the commitment to win your campaign with the help of house meetings.
Every Worker in Australia: A Race Class Narrative
This guide offers a blueprint for building and sustaining the collective power needed for workplace and electoral wins.
Storytelling for Deep Impact Course
A course to understand the basics of storytelling to change hearts and minds and specifically to win over the ‘moveable middle’.
How to Change the Narrative / Story: Guides, Worksheets and Templates
Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
What we can Learn from the Marriage Equality Campaign
An array of resources collated about the marriage equality campaign across the world including lessons learned about messaging and framing.
Projecting Power: Visual Strategy for Movements
Webinars on visual strategy will help you make a plan to create the images we need to win. You’ll be ready to tell a bolder story in the street, maximizing threat to power and making actions more welcoming and joyful.
The Race Class Narrative: A race messaging framework to engage the base and persuade the middle
Watch a video on Race Class Narrative – an approach that weaves together economic empowerment, racial justice, and gender equity.
Guide for Trainers about Organizing, Narrative, Campaign and Movement Building
An array of training resources for organizing, public narrative, campaigning trainers and coaches collated by the Leading Change Network.
Guide to Public Narrative from the Leading Change Network
Learn all about public narrative developed by Marshall Ganz and the story of self, us and now with this collection of tools and resources.
Fast and First: Shifting Narratives through Rapid Response Media Campaigning
Tips on how to run a rapid response media campaign and sustain momentum beyond the immediate media moment.
House Meeting Handbook: Harnessing the Power of Personal Networks and Storytelling to build Leadership and Support for your Campaign
The goal of this handbook is to help you build leadership, power, and the commitment to win your campaign with the help of house meetings.