Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
Topic: Story & Narrative
Story & Narrative
Humans use stories to make sense of the world. When we’re engaged in social change work we come up against collective stories that maintain the status quo. Such stories are used to justify power imbalances, exploitation and destruction. To make positive change we need to intervene narratively: amplifying an alternative world view, bringing hidden characters to light, and holding out a brighter future.
The resources in this topic include frameworks, templates, tools and messaging guides to help you tell powerful stories.
How to Change the Story on Social Media: ACF Community Toolkit
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Communicating Race Class Video with Anat Shenker-Osorio
Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.
Winning Words About Work Communicating a Progressive Agenda about Work and Beyond by Anat Shenker-Osorio
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
Messaging in the Age of Alternative facts – Anat Shenker-Osorio
Anat Shenker-Osorio on the importance of telling our own story in campaign messaging, rather than negating the stories of our opposition.
How to Build Public Support With Personal Stories
A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.
How Powerful Conversations Won Abortion Rights in Ireland
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
Words that Work: Making the Best Case for People Seeking Asylum
Learn from research conducted by the Asylum Seeker Resouce Centre on what language/messaging is most effective in getting others to shift their ideas on people seeking asylum.
How to Talk About Human Rights
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.
How to Talk About Economics: A Guide to Changing the Story
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.
How to Tell Compelling Stories that Move People to Action: Narrative Handbook
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
How to Change the Story on Social Media: ACF Community Toolkit
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Communicating Race Class Video with Anat Shenker-Osorio
Anat Shenker-Osorio shows how to apply research findings around communicating about race and class to the increasing white nationalism, xenophobia and race-based attacks that punctuate politics around the globe.
Winning Words About Work Communicating a Progressive Agenda about Work and Beyond by Anat Shenker-Osorio
Anat Shenker-Osorio (ASO Communications) presents an exploration of the language used to communicate about work. She outlines a number of key lessons for communicating a progressive agenda, on work and beyond.
Messaging in the Age of Alternative facts – Anat Shenker-Osorio
Anat Shenker-Osorio on the importance of telling our own story in campaign messaging, rather than negating the stories of our opposition.
How to Build Public Support With Personal Stories
A case study of an organisation’s experience with the power of personal stories in helping to build public support for a campaign.
How Powerful Conversations Won Abortion Rights in Ireland
Overturning the abortion ban in Ireland meant equipping people to share their stories and spark conversations with their friends and family.
Words that Work: Making the Best Case for People Seeking Asylum
Learn from research conducted by the Asylum Seeker Resouce Centre on what language/messaging is most effective in getting others to shift their ideas on people seeking asylum.
How to Talk About Human Rights
Using incredible language data from advocacy, opposition, political speech and popular culture, Anat Shenker-Osorio’s latest research analyses why certain messages resonate where others falter in the human rights sector across Australia, the UK and the US.
How to Talk About Economics: A Guide to Changing the Story
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.