Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Topic: Digital Campaigning
Digital Campaigning
Digital campaigning leverages technology to create change, whether through emails and petitions or platforms such as Facebook, Twitter, Instagram, WhatsApp and more. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
Ways to Predict Email Performance
Methodology and results of GetUp’s process for predicting email performance from tests.
6 Digital Fundraising Experiments by Get Up
Methodology and results of experiments run by GetUp in digital fundraising.
Mission statements of some of the world’s leading digital campaigning groups
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.
Winning Social Media with Animals Australia
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.
How to Manage a Social Media Crisis
From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.
Using “list quality” to improve the accuracy of your A/B testing
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Ways to Predict Email Performance
Methodology and results of GetUp’s process for predicting email performance from tests.
6 Digital Fundraising Experiments by Get Up
Methodology and results of experiments run by GetUp in digital fundraising.
Mission statements of some of the world’s leading digital campaigning groups
Writing a mission statement can be critical part of launching a new campaign or organisation. It grounds your team in a joint understanding of what you’re there to achieve – and makes it clear to the public what you stand for.
Winning Social Media with Animals Australia
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.
How to Manage a Social Media Crisis
From time to time, you may need to respond to a difficult situation on your organisation’s social media networks. Keep this crisis checklist on hand to ensure that you can deal with any problems that arise quickly and effectively.
Facebook Comments Policy
A clear Facebook comments policy is central to making sure everyone is aware of how they are expected to behave when engaging in your community’s online conversation. Take some inspiration from this example written by Jessie Mawson for Amnesty International Australia.