Tips to help you find your writing magic, from Lily Spencer – a leading non-profit copywriting consultant.
Topic: Digital Campaigning
Digital Campaigning
Digital campaigning leverages technology to create change, whether through emails and petitions or platforms such as Facebook, Twitter, Instagram, WhatsApp and more. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
Lists to sign up to for campaign email best practice
Want to keep getting great email inspiration? It helps to be signed up to a lot of lists – so you can keep tabs on what’s happening in email. Here are some to get you started.
Structured Query Language (SQL) Cheat-Sheet
SQL can seem daunting for a non-techie, but it doesn’t have to be. Whether you’re just setting up your first database, or learning the ropes of a well-established data set, this is a useful sheet of basics to print out and keep above your monitor for those times you feel stuck.
Digital Tactic Inspiration: Ecomark by WeMove
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.
10 Tips from GetUp’s Decade of Campaigning
Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015.
Do banner images in emails improve click rates?
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Do GIFs improve emails?
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Experiment – Facebook videos vs. graphics for conversions
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Does allowing a petition to be signed with Facebook increase actions?
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Does changing font sizes impact email performance?
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Tips for Overcoming Writer’s Block
Tips to help you find your writing magic, from Lily Spencer – a leading non-profit copywriting consultant.
Lists to sign up to for campaign email best practice
Want to keep getting great email inspiration? It helps to be signed up to a lot of lists – so you can keep tabs on what’s happening in email. Here are some to get you started.
Structured Query Language (SQL) Cheat-Sheet
SQL can seem daunting for a non-techie, but it doesn’t have to be. Whether you’re just setting up your first database, or learning the ropes of a well-established data set, this is a useful sheet of basics to print out and keep above your monitor for those times you feel stuck.
Digital Tactic Inspiration: Ecomark by WeMove
Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.
10 Tips from GetUp’s Decade of Campaigning
Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015.
Do banner images in emails improve click rates?
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Do GIFs improve emails?
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Experiment – Facebook videos vs. graphics for conversions
Methodology and results of an experiment run by GetUp comparing video to still Facebook graphics in ads.
Does allowing a petition to be signed with Facebook increase actions?
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Does changing font sizes impact email performance?
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.