This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
Topic: Digital Campaigning
Digital Campaigning
Digital campaigning leverages technology to create change, whether through emails and petitions or platforms such as Facebook, Twitter, Instagram, WhatsApp and more. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
5 lessons for success from real-world #BrandJam campaigns
Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?
The Mobilisation Integration Toolkit
An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.
Online Course: How to Create ‘People Powered’ Campaigns
This course is for people who want to learn what ‘people power’ is and how to develop it to deliver their own campaigns and strategies.
Building 21st Century Movements
Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.
Find Free Images Online
Need a relevant photo for your urgent social media post right now? Or found the perfect one, but don’t know if you can use it? Here’s some great hints, sources and links.
HTML Cheat-sheet
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
3 Examples of Visualisations for Campaigns
Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.
4 Magic Steps to Creating Shareable, Purpose-driven Social Media Content
This MobLab guide sets out to help digital campaigners and practitioners apply tried-and-true methods of making social media content that actually spreads.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
5 lessons for success from real-world #BrandJam campaigns
Brandjam campaigns use a companies brand value as a way to access public attention. So…what’s to be learned here?
The Mobilisation Integration Toolkit
An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.
Online Course: How to Create ‘People Powered’ Campaigns
This course is for people who want to learn what ‘people power’ is and how to develop it to deliver their own campaigns and strategies.
Building 21st Century Movements
Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.
Find Free Images Online
Need a relevant photo for your urgent social media post right now? Or found the perfect one, but don’t know if you can use it? Here’s some great hints, sources and links.
HTML Cheat-sheet
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
3 Examples of Visualisations for Campaigns
Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.