Topic: Communications & Media

Communications & Media image

Communications & Media

Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.

How to Draft A/B Testing for Sendouts

How to Draft A/B Testing for Sendouts

A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.

How to Draft A/B Testing for Sendouts

How to Draft A/B Testing for Sendouts

A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.