An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
Topic
Communications & Media
Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
Campaign Research 101
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Why Stories Matter: The Art and Craft of Social Change
Marshall Ganz discusses narrative strategy, story of self & the importance of communicating values through stories in developing social movements.
The NEON Guide to Progressive Media Work
NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
Social Change Radio Directory (Australia)
Community broadcasters are an important part of social movements. The Commons Social Change Radio Directory includes details of almost 100 radio shows from 5 Australian states.
Zoom Meetings Host Guide
This clear and easy guide produced by The Australian Conservation Foundation will help you set up and run an online meeting using Zoom.
Progressive Framing of the Coronavirus Pandemic
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
How to Write a Great Blog Post
Do you need some tips on how to write a blog post? Duncan Green from Oxfam GB shares ten ways to write a blog post in under an hour.
Feminist Podcasts We Can’t Stop Talking About
The Victorian Women’s Trust (VWT) shares a list of their favourite feminist podcasts including Fierce Girls, Sisteria and Mother of Invention.
Fighting Online Racist Trolls
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.
Frame the Debate: Insights from Don’t Think of an Elephant!
An introduction to the concept of framing, drawing on George Lakoff’s book Don’t Think of an Elephant! Know Your Values and Frame the Debate.
Campaign Research 101
An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.
Why Stories Matter: The Art and Craft of Social Change
Marshall Ganz discusses narrative strategy, story of self & the importance of communicating values through stories in developing social movements.
The NEON Guide to Progressive Media Work
NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
Social Change Radio Directory (Australia)
Community broadcasters are an important part of social movements. The Commons Social Change Radio Directory includes details of almost 100 radio shows from 5 Australian states.
Zoom Meetings Host Guide
This clear and easy guide produced by The Australian Conservation Foundation will help you set up and run an online meeting using Zoom.
Progressive Framing of the Coronavirus Pandemic
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
How to Write a Great Blog Post
Do you need some tips on how to write a blog post? Duncan Green from Oxfam GB shares ten ways to write a blog post in under an hour.
Feminist Podcasts We Can’t Stop Talking About
The Victorian Women’s Trust (VWT) shares a list of their favourite feminist podcasts including Fierce Girls, Sisteria and Mother of Invention.
Fighting Online Racist Trolls
Laura O’Connell Rapira from ActionStation (Aotearoa New Zealand) ran a workshop at the conference, FWD+Organise 2019, about how their organisation worked with volunteers to tackle the trolls behind online hate.