This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
Topic: Communications & Media
Communications & Media
Creating change requires engaging audiences, communicating messages, and inviting people to join in action. The resources here will help you get clearer on what communication channels to use and how, how to develop compelling framing and messages, and the skills required to engage media (traditional and new forms) effectively.
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature: A practical guide to values and frames in conservation
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
How to Use Social Media
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
How to Change the Story on Social Media: ACF Community Toolkit
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Framing Equality Toolkit
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
ChangeMaker Chat with Craig Reucassel: Climate Change
Interview with Craig Reucassel: How a career as a comedian and political satirist prepared him to talk about climate change with a diverse audience.
ChangeMakers Podcast Series 2
The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world.
The importance of journalism in democracy by Leonore Taylor from Guardian Australia
Lenore Taylor, editor of Guardian Australia, presented at Progress 2017 on the world of fake news and click-bait. She ends with a powerful call to protect quality, fearless and independent journalism.
Being Purpose Driven
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.
How to Test your Communications Guide
This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.
Where now for the environment movement? Weathercocks and signposts ten years on
Weathercocks and Signposts, a report from WWF, critically reassesses current approaches to motivating environmentally-friendly behaviour change.
Common Cause for Nature: A practical guide to values and frames in conservation
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
How to Use Social Media
Top tips from Friends of the Earth (England, Wales & Northern Ireland) on how to use Twitter and Facebook as a powerful tool for campaigning.
How to Change the Story on Social Media: ACF Community Toolkit
The Australian Conservation Foundation has created this terrific guide for its’ supporters on how to communicate on social media more effectively offering lots of tips about values, language and storytelling.
Framing Equality Toolkit
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
ChangeMaker Chat with Craig Reucassel: Climate Change
Interview with Craig Reucassel: How a career as a comedian and political satirist prepared him to talk about climate change with a diverse audience.
ChangeMakers Podcast Series 2
The ChangeMakers podcast is short series podcast that tells stories about people who are striving for social change across the world.
The importance of journalism in democracy by Leonore Taylor from Guardian Australia
Lenore Taylor, editor of Guardian Australia, presented at Progress 2017 on the world of fake news and click-bait. She ends with a powerful call to protect quality, fearless and independent journalism.
Being Purpose Driven
Nothing precedes purpose. The starting point for every organisation or movement should be the question ‘Why do we exist’? A number of tips for focusing an organisation on vision and purpose. An excerpt from Purpose Driven Campaigning, based on Rick Warren’s Purpose Driven Church.