TopicCampaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

  • Cover of Daniel Hunter's book 'Strategy & Soul'. Features a photograph of Daniel Hunter and fellow campaigner Jethro Heiko with the Philadelphia Town Hall in the background.

    Strategy & Soul Insights

    Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.

  • Image of an xy axis. The x axis is the level of support and the y axis is the level of influence.

    Power Mapping and Analysis

    This tool will guide your team through a power mapping analysis to inform your campaign strategy with a thorough picture of the players, and their power. It runs step by step through a collaborative exercise where your team can all contribute to visual map of power holders and power relationships affecting your issue and campaign.

  • A person known an Taren Stinebrickner-Kauffman is speaking on stage. They are the founder of SumOfUs and a keynote speaker at a conference in Australia called Progress 2015. They are giving a presentation about campaign evaluation.

    Tip: “You Know Nothing, Campaigners”: Measuring the Impact of Campaigning

    Taren Stinebrickner-Kauffman, the founder of SumOfUs and a keynote speaker at Progress 2015, gives a presentation about campaign evaluation.

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