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6 Tools for Creative Idea Generation for Your Next Campaign
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
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9 Tools to Deepen your Understanding of the People you Want to Engage in Campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
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7 Tools for Defining your Campaign Problem
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
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The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
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The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
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Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
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System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
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Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
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Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
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Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
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