6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
Topic: Campaign Strategy
Campaign Strategy
Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.
You will find additional strategy guidance and inspiration in the case studies section.
9 Tools to Deepen your Understanding of the People you Want to Engage in Campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 Tools for Defining your Campaign Problem
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.
6 Tools for Creative Idea Generation for Your Next Campaign
6 tools for creative idea generation for your next campaign by Mobilisation Lab e.g. mind maps, idea generation, picture prompts, prototypes, etc.
9 Tools to Deepen your Understanding of the People you Want to Engage in Campaigns
9 tools to deepen your understanding of the people you want to engage in campaigns e.g. personas, framing worksheet, questioning guide, by Mobilisation Lab.
7 Tools for Defining your Campaign Problem
7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab. Where will your campaign go? Which problems will you focus on solving?
The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
Context Map Template
This Context Map template allows a team to foster a collective understanding of the overall context in which a campaign is happening.
System Map Template
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Iceberg Worksheet: What’s the root cause of the problem?
Drill down into the root cause of a problem a campaign aims to address. Shift focus from the event into underlying societal structures.
Call to Action Worksheet
Use this worksheet template to determine how you will talk about your campaign to inspire and motivate people to take action.
Engagement Pyramid: Visualise the different ways a person might get involved with your Campaign
Use this Engagement Pyramid to visualise the different ways a person might get involved with your campaign.