Topic: Campaign Strategy

Campaign Strategy image

Campaign Strategy

Resources to enable groups to plan effective campaigns and other social change projects. These tools will help you assess the social and political situation, identify opportunities, map stakeholders, develop clear objectives, and come up with creative and powerful tactics.

You will find additional strategy guidance and inspiration in the case studies section.

Elements of a Theory of Change

Elements of a Theory of Change

Getting clear on our theory of change can be personally empowering as well as important for alignment within organisations and campaigns. These notes are from a workshop by Naomi Blackburn, drawing on the Resource Manual for a Living Revolution and Australian Student Environment Network curriculum.

Tactical Timeline Guide to Develop Campaign Strategy

Tactical Timeline Guide to Develop Campaign Strategy

A process guide to be used in training workshops and planning sessions to develop campaign strategy. A tactical timeline can support the development of a strategy designed to win over third-party support. This exercise needs to be used after the spectrum of allies exercise.

Power Mapping Guide

Power Mapping Guide

A process guide to be used in training workshops and planning sessions to help campaigners consider the social and political context within which they are developing strategy and creatively consider allies, opponents, targets and constituents prior to embarking on a campaign.

How to Cut the Issue into Bite Sized Chunks

How to Cut the Issue into Bite Sized Chunks

A process guide to be used in training workshops and planning sessions to develop campaign strategy. This process will help reduce the scope of campaigns in order to focus efforts on where change can really be achieved, and consider the possible consequences of working on one part of a problem rather than others.

Campaigning to Solve Our Issues

Campaigning to Solve Our Issues

This is an introduction to campaigning for Aboriginal and Torres Strait Islander people. Campaigning involves activating, mobilising, and organising people to make change and influence others to make change. This is an excerpt from Building Power: A Guide for Aboriginal and Torres Strait Islanders Who Want to Change the World.

Circles of Commitment: A Model of Engagement

Circles of Commitment: A Model of Engagement

This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’.

Elements of a Theory of Change

Elements of a Theory of Change

Getting clear on our theory of change can be personally empowering as well as important for alignment within organisations and campaigns. These notes are from a workshop by Naomi Blackburn, drawing on the Resource Manual for a Living Revolution and Australian Student Environment Network curriculum.

Tactical Timeline Guide to Develop Campaign Strategy

Tactical Timeline Guide to Develop Campaign Strategy

A process guide to be used in training workshops and planning sessions to develop campaign strategy. A tactical timeline can support the development of a strategy designed to win over third-party support. This exercise needs to be used after the spectrum of allies exercise.

Power Mapping Guide

Power Mapping Guide

A process guide to be used in training workshops and planning sessions to help campaigners consider the social and political context within which they are developing strategy and creatively consider allies, opponents, targets and constituents prior to embarking on a campaign.

How to Cut the Issue into Bite Sized Chunks

How to Cut the Issue into Bite Sized Chunks

A process guide to be used in training workshops and planning sessions to develop campaign strategy. This process will help reduce the scope of campaigns in order to focus efforts on where change can really be achieved, and consider the possible consequences of working on one part of a problem rather than others.

Campaigning to Solve Our Issues

Campaigning to Solve Our Issues

This is an introduction to campaigning for Aboriginal and Torres Strait Islander people. Campaigning involves activating, mobilising, and organising people to make change and influence others to make change. This is an excerpt from Building Power: A Guide for Aboriginal and Torres Strait Islanders Who Want to Change the World.

Circles of Commitment: A Model of Engagement

Circles of Commitment: A Model of Engagement

This article outlines a model for thinking about the different levels of engagement of people involved in a campaign; what kinds of things people at each level can do, and what support they need to do those things; and how people can move from one level to another, aka a ‘ladder of engagement’.