This planning template prompts you to apply a number of different campaign strategy, community organising, and civil resistance concepts and tools. Copy the template into your own document. As you complete each section delete the instructions (text in italics) until you have your own plan, or initial document to discuss in your organisation.
Theories of change
Social change can be messy and challenging work! It helps to have frameworks to make sense of the situations we find ourselves in and plan for the way ahead. This article outlines four models, by Martin Luther King, Jr, George Lakey, Bill Moyer and Tim Gee.
This article explores the ‘moving the rock’ concept put forward by Daniel Hunter in his book Strategy and Soul. The concept has been valuable for campaigners and organisations reassessing their theory of change and particularly how they engage politicians and supporters.
A process guide to be used in training workshops and planning sessions. The workshop introduces the idea of ‘policy windows’ and ‘political opportunity structure’ and enables participants to critically evaluate the political opportunity structure apparent in current campaigns.
The policy window is an opportunity for advocates of proposals to push their pet solutions, or to push attention to their special problems. When everything comes together a problem is recognised, a solution is developed and available in the policy community, a political change makes it the right time for policy change, and potential constraints are not severe.
Getting clear on our theory of change can be personally empowering as well as important for alignment within organisations and campaigns. These notes are from a workshop by Naomi Blackburn, drawing on the Resource Manual for a Living Revolution and Australian Student Environment Network curriculum.
A process guide to be used in training workshops and planning sessions about theories of change. This session facilitates political analysis, reflection and dialogue. Why start with a theory of change? This isn’t asking people to be academics, it’s just about being clear about our own and each other’s assumptions.
A process guide to be used in training workshops and planning sessions to identify the political assumptions that shape our opinions and analysis. Analysis and planning is improved by being aware of the lens through which we see the world. Our lens is influenced by our assumptions and values.
This is a training process guide to explore different approaches to solving community problems, investigate how different problems require different approaches to change to solve them, clarify the differences between community organising, community development, advocacy and service delivery.
Joel Dignam reviews Paul and Mark Engler’s 2016 book This is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century. TIAU is an analysis of social change, how it has occurred, and how contemporary campaigners may make it occur again.
Johan Gultung identified three major approaches to peace: peacekeeping, peacemaking, peacebuilding. Strategies can be applied proactively, to prevent violence occurring or reactively to reduce the likelihood of violence reoccurring. Each strategy on its own cannot really be effective in creating peace without the application of the other strategies.
Nadine Flood from the CPSU presents at Progress 2015 on the dynamic tension at the heart of the union movement’s theory of change – as both grassroots movement and the large representative and regulated institutions.
Anne O’Brien reviews Ideas for Action: Relevant Theory for Radical Change by Cynthia Kaufman. Kaufman connects theory with the day to day dilemmas that activists face in the practical work of challenging injustice.
Aidan Rickett’s The Activists’ Handbook is a powerful guide to grassroots activism. Naomi Blackburn reviews the early chapters of the book which are particularly relevant to Theories of Change.
In the second part of this article Mark and Paul Engler further explore Bill Moyer’s Movement Action Plan and its implications for social movements. The perception of failure For those encountering the MAP model for the first time, the biggest “Aha” usually comes with Moyer’s stage five. The previous stage — stage four — is […]
We tend to talk about activist burnout as an individualised experience – but Bill Moyer saw patterns in widespread discouragement in social movements. His model for understanding social change, the Movement Action Plan, factored in perception of failure, providing insights and hope for navigating the downs in movement life. Mark and Paul Engler explain. Those who […]
Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
A summary guide to one of the most useful foundations of movement theory out there: Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.
Jesse Marks, former Community Engagement Manager at Animals Australia, at Progress 2015 sharing their theory of change and how they leverage their engaged social media audience to win campaigns.