Tag

Tactics

What Makes Non Violent Direct Action (NVDA) Effective?

What Makes Non Violent Direct Action (NVDA) Effective?

Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.

Stop Adani and the Suffragettes Reflections on Targets and Tactics

Stop Adani and the Suffragettes Reflections on Targets and Tactics

Joel Dignam analyses two campaign moments: Stop Adani’s targeting of the ALP in the 2018 Queensland state election and the UK women’s suffrage campaign targeting of Liberals in 1905. The lesson? Target those most likely to give you what you want, and sometimes that means creating political risk for them.

Digital Tactic Inspiration: Ecomark by WeMove

Digital Tactic Inspiration: Ecomark by WeMove

Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.

10 tips from GetUp’s decade of campaigning

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015. 

Home Care in Hungary

Home Care in Hungary

In Hungary, digital campaigning organisation aHang has been winning big and building people power in a difficult political environment. Their homecare campaign was a huge win for Hungarian carers, and people power everywhere.

What Makes Non Violent Direct Action (NVDA) Effective?

What Makes Non Violent Direct Action (NVDA) Effective?

Nonviolent direct action can play a powerful role in campaigns. This article summarises some of the characteristics that can make NVDA either effective or ineffective, and encourages the use of clear tactics criteria in developing campaign strategy.

Stop Adani and the Suffragettes Reflections on Targets and Tactics

Stop Adani and the Suffragettes Reflections on Targets and Tactics

Joel Dignam analyses two campaign moments: Stop Adani’s targeting of the ALP in the 2018 Queensland state election and the UK women’s suffrage campaign targeting of Liberals in 1905. The lesson? Target those most likely to give you what you want, and sometimes that means creating political risk for them.

Digital Tactic Inspiration: Ecomark by WeMove

Digital Tactic Inspiration: Ecomark by WeMove

Primark, the international clothing chain, famously does not have an online store. So when EU-wide campaigning organisation WeMove chose to target Primark in a sustainability campaign, they started by launching a parody site.

10 tips from GetUp’s decade of campaigning

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015. 

Home Care in Hungary

Home Care in Hungary

In Hungary, digital campaigning organisation aHang has been winning big and building people power in a difficult political environment. Their homecare campaign was a huge win for Hungarian carers, and people power everywhere.