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Movements_Campaigns

Photograph of hand drawn letters in blue and black on a white background. The word is 'Change'.

Exploring roles in social change movements

Holly Hammond’s presentation to Progress 2019 on ‘Rebels and Reformers Unite! Exploring roles in social change movements’. Social movements are made up of many individuals and organisations with varied strengths, perspectives and theories of change.

Diagram from Doing Democracy showing 4 roles of activists and the text that is included in this article.

The Four Roles of Social Activism

The following excerpt from Doing Democracy: The MAP Model for Organizing Social Movements introduces the crucial four roles required for social movement success. Activists need to become aware of the roles they and their organizations are playing in the larger social movement. There are four different roles activists and social movements need to play in […]

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TED talk: Online social change: Easy to organize, hard to win

Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn’t last. Why? She compares modern movements — Gezi, Ukraine, Hong Kong — to the civil rights movement of the 1960s, and uncovers a surprising benefit of organizing protest movements the way it happened before Twitter.

Cover of the report 'Networked Change: How progressive campaigns are won in the 21st Century'

Networked Change

Directed-network campaigns combine self-organized people power with enough centralized structure to focus on clear political and cultural targets. The Networked Change Report maps out the strategies and practices that made today’s most successful advocacy campaigns work.

Cover of Tim Gee's book 'Counter Power: Making Change Happen'

Frameworks for Winning Change

Social change can be messy and challenging work! It helps to have frameworks to make sense of the situations we find ourselves in and plan for the way ahead. This article outlines four models, by Martin Luther King, Jr, George Lakey, Bill Moyer and Tim Gee.

This is an Uprising

Joel Dignam reviews Paul and Mark Engler’s 2016 book This is an Uprising: How Nonviolent Revolt Is Shaping the Twenty-First Century. TIAU is an analysis of social change, how it has occurred, and how contemporary campaigners may make it occur again.

A large crowd marches behind a banner reading 'Peoples Climate March'. The march is led by First Nations people. Marchers hold colourful placards depicting sunflowers. A large banner is held high reading 'Frontlines of Impact, Forefront of Change'.

Networked Change Campaign Grid

The Networked Change Campaign Grid provides a clear path for integrating top-performing approaches into your strategic planning and design process. This worksheet helps you apply the principles of the directed-network campaigning.

Aerial photograph of huge crowd filling Federation Square and surrounding streets.

Tips for Turnout from Your Rights at Work

The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.

Photograph of the first General Assembly of Occupy Melbourne, October 15 2011. A large gathering of people in City Square with signs.

Occupy Melbourne – A Missed Opportunity

“Occupy Melbourne became the largest occupation in Australia, and indeed, the southern hemisphere. Like most truly novel historical events, the Occupy movement caught most people off guard.” This short case study shares some of the lessons from Occupy Melbourne and why more effective skill-sharing would have made a difference.

Black and white photograph of protestors walking along a railway line.

Surviving the ups and downs: Part 2

In the second part of this article Mark and Paul Engler further explore Bill Moyer’s Movement Action Plan and its implications for social movements.  The perception of failure For those encountering the MAP model for the first time, the biggest “Aha” usually comes with Moyer’s stage five. The previous stage — stage four — is […]

A diagram of the eight stages of social movements

Surviving the ups and downs of social movements

We tend to talk about activist burnout as an individualised experience – but Bill Moyer saw patterns in widespread discouragement in social movements. His model for understanding social change, the Movement Action Plan, factored in perception of failure, providing insights and hope for navigating the downs in movement life. Mark and Paul Engler explain.  Those who […]

Title page of the mobilisation cookbook, featuring the words 'Mobilisation Cookbook: A Greenpeace Guide to cooking up people powered campaigns", over a background of diverse cartoon faces. Below the text is a cartoon of a cooking pot, with a hand sprinkling something granular into it.

The Mobilisation Cookbook

The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.

Tracey Frauzel, the Mobilisation Strategy Director who gives this course, wears black clothes with a red necklace, and walks down a street with brick walls to one side.

Online Course: How to Create ‘People Powered’ Campaigns

Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.

A crowd gathered in the evening, in the foreground a sign reads 'Shine a light on mental health'

10 tips from GetUp’s decade of campaigning

Sam Mclean was National Director of GetUp for three years, and he learned a lot about leadership and campaigns. Here are 10 pearls of wisdom he delivered at a presentation to Campact in 2015. 

A diagram of the eight stages of social movements

Bill Moyer’s Movement Action Plan

A summary of Bill Moyer’s Movement Action Plan. He describes eight stages through which social movements normally progress over a period of years and decades. It provides organizers with a map of the long road of successful movements.

Cover of Daniel Hunter's book 'Strategy & Soul'. Features a photograph of Daniel Hunter and fellow campaigner Jethro Heiko with the Philadelphia Town Hall in the background.

Strategy & Soul Insights

Anita Tang reflects on meeting Daniel Hunter and reading his book Strategy and Soul. She shares insights from his work which can contribute to strategic and soulful campaigning.