NEON’s Press Officer Handbook, a comprehensive guide to effective media work in social movements. Includes writing press releases, using the phone, preparing spokespeople for broadcast and much more.
Media – Strategy
In Hungary, digital campaigning organisation aHang has been winning big and building people power in a difficult political environment. Their homecare campaign was a huge win for Hungarian carers, and people power everywhere.
The media can be a powerful mode of communication which can have a big impact on the success or failure of our initiatives. But how do we ensure our communications are strategic and don’t just end up being more noise?