Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Tag: Measurement_Evaluation
Measurement_Evaluation
Beyond Vanity Metrics: Toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
From GDP to Wellbeing
The Australian National Development Index presents a new way to measure our wellbeing. At Progress 2017 Professor Fiona Stanley explained just why it’s so important.
Building 21st Century Movements
Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.
Log Frame Matrix Template: Tool for Campaign Planning
Making campaign planning and project management easier with a Log Frame Matrix (Or logical framework matrix) template.
Tip: “You Know Nothing, Campaigners”: Measuring the Impact of Campaigning
Taren Stinebrickner-Kauffman, the founder of SumOfUs and a keynote speaker at Progress 2015, gives a presentation about campaign evaluation.
3 Guides for Campaign Evaluation
Evaluating the impact of advocacy campaigns can seem impossible. Here are three handy guides that can help you undertake effective monitoring and evaluation of your advocacy and campaigning.
Digital Campaigning Experiments and Analytics: Case study of GetUp
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Beyond Vanity Metrics: Toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
From GDP to Wellbeing
The Australian National Development Index presents a new way to measure our wellbeing. At Progress 2017 Professor Fiona Stanley explained just why it’s so important.
Building 21st Century Movements
Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.
Log Frame Matrix Template: Tool for Campaign Planning
Making campaign planning and project management easier with a Log Frame Matrix (Or logical framework matrix) template.
Tip: “You Know Nothing, Campaigners”: Measuring the Impact of Campaigning
Taren Stinebrickner-Kauffman, the founder of SumOfUs and a keynote speaker at Progress 2015, gives a presentation about campaign evaluation.
3 Guides for Campaign Evaluation
Evaluating the impact of advocacy campaigns can seem impossible. Here are three handy guides that can help you undertake effective monitoring and evaluation of your advocacy and campaigning.