Framing - Guides_Manuals - The Commons Social Change Library

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People With Disability Australia PWDA Language Guide

This guide has been written by people with disability to assist the general public & the media in talking about and reporting on disability.

6 covers of reports in a collage. One report title reads Storytelling and social change. Another report title reads How do we frame our way out of this mess?

How to Change the Narrative / Story

Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.

Photograph of a report with the title 'Passing the Message Stick'

Passing the Message Stick: A Guide for Changing the Story on Self-Determination and Justice

The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.

Workers with hard hats and fluro safety vests on top of building installing solar panels. Two workers are kneeling down on solar panels and two workers are looking at a plan.

Just get on with it: Talking about climate change and economics

This guide is designed to provide practical advice about how to effectively talk about climate change during a global pandemic and recession. It’s based on the findings of an extensive research project.

How to talk about democratic reform: A cheatsheet to change the story

Learn how to talk more effectively about government, democratic participation and reform, and ways to motivate people to get involved.

Framing the Role of Government and the Economy

Want to know how to frame communication about the government and the economy in a way that will be of benefit? Here is useful research that was presented at the conference Virtual Progress 2020 by Australian ReMADE.

Photograph of a hand holding a wooden picture frame, with a cliff, beach and sea showing in the backgroun. 'COVID-19' is written inside the frame.

Progressive Framing of the Coronavirus Pandemic

A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.

Framing Issues for Social Justice Impact: Directory of Messaging Guides

Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.

Economic Messaging for Progressives: A review of Don’t Buy it by Anat Shenker-Osorio

Don’t Buy It by Anat Shenker-Osorio is a guide to progressive messaging on the economy and economics – A book review by Joel Dignam.

The Common Cause Handbook: A Guide to Values and Frames

This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.

Framing the economy: How to win the case for a better system

The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

Framing Equality Toolkit

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.

Common Cause for Nature: A practical guide to values and frames in conservation

Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.

How to tell compelling stories that move people to action: Narrative Handbook

Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.

Drawing of a pile of coins and a receipt VS a happy person strolling on a path through trees.

How to talk about economics: A guide to changing the story

Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.

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