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Framing – Guides_Manuals

Photograph of a report with the title 'Passing the Message Stick'

The 2023 Voice Referendum Outcome: A Messaging Guide

In the aftermath of a challenging referendum loss, our communities are facing a critical juncture. GetUp and Australian Progress offer a messaging guide for social change organisations, helping you speak out and channel emotions into constructive action. Read an excerpt and download the full report.

Framing the Role of Government and the Economy

Want to know how to frame communication about the government and the economy in a way that will be of benefit? Here is useful research that was presented at the conference Virtual Progress 2020 by Australian ReMADE. 

Framing the Economy

Framing the economy: How to win the case for a better system

The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.

Framing Equality Toolkit

Framing Equality Toolkit

This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.

Drawing of a pile of coins and a receipt VS a happy person strolling on a path through trees.

How to talk about economics: A guide to changing the story

Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.

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