Guides, manuals and tools to help you get the narrative and framing right no matter what social justice issue you are working on.
Framing – Guides_Manuals
The words we use matter! The Passing the Message Stick report gathers research and recommendations about the messages that work to promote First Nations justice. Read an excerpt, watch the briefing session, and download the full report.
This guide is designed to provide practical advice about how to effectively talk about climate change during a global pandemic and recession. It’s based on the findings of an extensive research project.
Learn how to talk more effectively about government, democratic participation and reform, and ways to motivate people to get involved.
Want to know how to frame communication about the government and the economy in a way that will be of benefit? Here is useful research that was presented at the conference Virtual Progress 2020 by Australian ReMADE.
A collection of resources which include suggested progressive framing and messaging of the Coronavirus/Covid-19 global pandemic and its various impacts.
Looking for research on how to frame an issue on a certain topic area? This collection of reports, articles, videos and podcasts on issues including climate, crime, equality, nature, poverty and health will help you develop powerful messages and narratives.
Don’t Buy It by Anat Shenker-Osorio is a guide to progressive messaging on the economy and economics – A book review by Joel Dignam.
This handbook is a practical and accessible introduction to the importance of values and frames for organisations working towards a more sustainable and just society.
The PIRC, the New Economics Foundation, NEON and the FrameWorks Institute have launched two story strategies that progressives can use to shift thinking on the economy. They’re built on values and metaphors that encourage the hope that change is possible and increase people’s support for progressive policies.
This toolkit is a short guide to strategic communications, based on extensive research and building on the experience of activists and communicators from around the globe. It aims to provide a framework rather than a blueprint; helping you to ask the right questions rather than giving you the right answers.
Common Cause for Nature contains many lessons based on academic research on how to spark behaviour changes. The analysis showed that there are competing sets of human values within each of us which can be encouraged and discouraged by language and experience.
Learn how to tell emotionally compelling stories, use the right frames, values and metaphors to shift the public conversation and take people where you want them to go and engage and strengthen the values that will engage more people more deeply.
Australian Progress analysed the language people in Australia use to speak about economics (and tax, welfare, aid, privatisation, work and more). These new messaging resources will be useful for communicators, campaigners and advocates for more progressive economic policy.