Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
Tag: Digital campaigning
Digital campaigning
Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
6 Elements of Open (People-Powered) Campaigns: Worksheet Template
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
The Anatomy of People-Powered Campaigns
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
Detangling Digital: Has the concept of a centralised digital department outlived its usefulness?
Instead of a centralised place for all things digital, here’s a model for integrating digital skillsets back into every department of an organisation.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
Online Course: How to Create ‘People Powered’ Campaigns
This course is for people who want to learn what ‘people power’ is and how to develop it to deliver their own campaigns and strategies.
Building 21st Century Movements
Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.
HTML Cheat-sheet
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
3 Examples of Visualisations for Campaigns
Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.
The 21st-Century Advocacy Playbook
Build strong advocacy teams using this checklist to assess your team’s readiness to campaign for—and win—change in the modern landscape.
6 Elements of Open (People-Powered) Campaigns: Worksheet Template
Is your campaign about people, or staff? Distributed, or centralised? This worksheet outlines six factors to think about when analysing how ‘open’ your campaigns are, from the participants of MobLab’s Open Campaigns Camp.
The Anatomy of People-Powered Campaigns
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
Detangling Digital: Has the concept of a centralised digital department outlived its usefulness?
Instead of a centralised place for all things digital, here’s a model for integrating digital skillsets back into every department of an organisation.
Grassroots Led Campaigns: Lessons from the new frontier of people-powered campaigning platforms and programs
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
Beyond the first click: How today’s volunteers build power for movements and NGOs
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
Online Course: How to Create ‘People Powered’ Campaigns
This course is for people who want to learn what ‘people power’ is and how to develop it to deliver their own campaigns and strategies.
Building 21st Century Movements
Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.
HTML Cheat-sheet
A useful cheat sheet from the OPEN Network to have on hand when using HTML to format text for email or web display.
3 Examples of Visualisations for Campaigns
Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.