Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.
Tag: Digital campaigning
Digital campaigning
Digital campaigning leverages technology to create change, whether through emails and petitions or WhatsApp and Instagram. The resources here will help you finesse your mobilising strategy, broaden your engagement across platforms, and think critically about how to measure your success.
TED talk: Online Social Change: Easy to Organize, Hard to Win
Today, a single email can launch a worldwide movement. But even though online activism is easy to grow, it often doesn’t last. Why?
How campaigners are using Instagram
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Digital Campaigning Experiments and Analytics: Case study of GetUp
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Beyond Vanity Metrics: Toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
How to Stay Sane in an ‘Always-on’ Digital Campaigning Environment
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.
Changemaker Chat with Paul Oosting from GetUp: Elections and Politics
GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.
Changemaker Chat with Jeremy Heimans: Digital Social Movement Entrepreneur
Podcast interview with Jeremy Heimans, a digital social movement entrepreneur & key figure behind social change organisations like GetUp, Avaaz and Purpose.
Three Open Source Tech Tools for your Campaigning
The right tech tools can make a huge difference to the effectiveness of a campaign or organising project. Check out Tijuana (campaign CRM), Neighbourly (doorknocking walk-list tool) and Spoke (p2p text tool).
The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.
TED talk: How to Start a Social Movement | Tamara Richardson | TEDxUQ
Tamara Richardson speaks about online social movements; and how, with access to the right networks, you can create a global social movement.
TED talk: Online Social Change: Easy to Organize, Hard to Win
Today, a single email can launch a worldwide movement. But even though online activism is easy to grow, it often doesn’t last. Why?
How campaigners are using Instagram
Instagram is a global phenomenon – yet too many campaigners don’t know how to use it. Start your Instagram journey here with accounts to follow, and ideas for its use.
Digital Campaigning Experiments and Analytics: Case study of GetUp
Digital campaigning – what works and what doesn’t? Get Up shares it learnings of digital experimentation and analytics.
Beyond Vanity Metrics: Toward better measurement of member engagement
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
How to Stay Sane in an ‘Always-on’ Digital Campaigning Environment
Social media never stops! Jessie Mawson presented these tips for staying sane to the eCampaigning Forum in 2016.
Changemaker Chat with Paul Oosting from GetUp: Elections and Politics
GetUp is one of Australia’s most impactful and influential community organisations, and Paul Oosting is their national director. We discuss what GetUp learnt from the 2019 Federal Election campaign. We find out Paul’s insights about what it’s like to operate under the pressure of media and political attack.
Changemaker Chat with Jeremy Heimans: Digital Social Movement Entrepreneur
Podcast interview with Jeremy Heimans, a digital social movement entrepreneur & key figure behind social change organisations like GetUp, Avaaz and Purpose.
Three Open Source Tech Tools for your Campaigning
The right tech tools can make a huge difference to the effectiveness of a campaign or organising project. Check out Tijuana (campaign CRM), Neighbourly (doorknocking walk-list tool) and Spoke (p2p text tool).
The Mobilisation Cookbook: A Greenpeace Guide to cooking up People Powered Campaigns
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask.