Through research you can get to know your issues in depth, find out where people stand on those issues, and make a strong evidence-based case for change. Use these Australian publicly available data sources to strengthen and inform your research.
Useful guides from CIVICUS to learn how to gather information and data for a campaign using surveys, focus groups and interviews.
Research plays a crucial role in social change projects. Here’s a collection of useful guides to research from Skills You Need, including how to design research projects, gather data and analyse data.
Need to keep the data safe for your research project? Here is a useful data security protocol from the Datacenter for Research Justice.
The right tech tools can make a huge difference to the effectiveness of a campaign or organising project. Check out Tijuana (campaign CRM), Neighbourly (doorknocking walk-list tool) and Spoke (p2p text tool).
A/B testing involves testing campaign communications online with your supporters. Most of the guide focuses on testing email communications, but you can also test web page formats and social media responses.
Metrics should help you improve how you invest in and plan campaigns. But while “vanity metrics” such as list size or pageviews sound big and impressive, they can be misleading. This report offers new approaches to measuring member engagement.
The four ingredients Greenpeace campaigners use to build successful people-powered campaigns, straight from the folks at MobLab.
Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.
Here are some fantastic, free online tools you should be using!
Examples from the UK, Europe and Australia of how maps have been used to effectively communicate complex data in campaigns.
SQL can seem daunting for a non-techie, but it doesn’t have to be. Whether you’re just setting up your first database, or learning the ropes of a well-established data set, this is a useful sheet of basics to print out and keep above your monitor for those times you feel stuck.
Methodology and results of an experiment run by GetUp on the effect of banner images on email click rates.
Methodology and results of an experiment run by GetUp on the use of Gifs in emails.
Methodology and results of an experiment run by GetUp on the use of a ‘Sign By Facebook’ option for petition signers.
Methodology and results of an experiment run by GetUp on the effect of font size on email performance.
Methodology and results of GetUp’s use of ‘list quality’ to improve testing and predictions.
Methodology and results of GetUp’s process for predicting email performance from tests.
Methodology and results of experiments run by GetUp in digital fundraising.