Tag

Communication – Messaging – Testing_Experiements

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Campaign Research 101

An introduction to the basics of campaign research for social change advocates. Campaign research helps you get the right message, in the right format, delivered by the right messengers, to the right audience through the right channels.

How to test your communications

This is a resource to help you test your messages. It is designed for campaigners who have little or no experience with message testing.

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