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Strategy%20and%20Soul

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Campaign Accelerator Toolkit

Introduction to Toolkit The Campaign Accelerator blends high-performing campaign strategy tools with proven methods inspired by design thinking. This is a practical guide for planning campaign projects that put people…

7 tools for defining your campaign problem

Introduction The 7 tools for defining your campaign problem come from The Campaign Accelerator Toolkit by MobLab which blends high-performing campaign strategy tools with proven methods inspired by design thinking….

A group of people stand on a bridge holding large letters spelling 'Global Goals'.

Tactics analysis

A process guide to be used in training workshops and planning sessions to develop campaign strategy. Objective To assist groups to select effective tactics and to think more strategically Time…

A Strategy for Climate Insurgency

…is a strategy for using the power of the people to realize our common interest in protecting the climate. It uses mass, global, nonviolent action to challenge the legitimacy of…

Close up of snowflakes on blue background. Heading overlays snowflakes reads 'Approaches to Organising: The Ganz Model'. At the bottom text reads 'Organising Models Mapping Project'.

Approaches to Organising: The Ganz Model 

…proposes that successful social change campaigns are based on three key elements: strategy, organization and leadership. The three organisations using this model demonstrated how they incorporate these elements: Strategy According…

people walking down the street protesting. At the front of the group is a young girl holding a loudspeaker. Next to her is a woman with both hands raised.

How to Organise a Protest March

…issue and invite them to organize with you. (You may also learn a thing or two from them!) 2. Define your strategy In this section, we briefly discuss how to…

3 tools to test your campaign

Introduction The 3 tools come from The Campaign Accelerator Toolkit by MobLab which blends high-performing campaign strategy tools with proven methods inspired by design thinking. It is a practical guide…

Labor Power and Strategy: How to Read Womack

Introduction The 2023 book Labor Power and Strategy, edited by Peter Olney and Glenn Perušek, is centred around a lengthy interview with labour organiser and historian John Womack Jr in…

People walk across an open square. The ground is painted with a calendar depicting days of the week and dates.

Tactical Timeline Guide

A process guide to be used in training workshops and planning sessions to develop campaign strategy. Objective To support the development of a strategy designed to win over third-party support…

mob lab logo

Key Resources from Mobilisation Lab

…in the modern landscape. Campaign Canvas From vision and strategy to storytelling and metrics, the canvas ensures you’ve touched on all the essentials of an effective campaign. Inspired by the…

Photograph of a number of paper plates laid out on the ground with a person pointing at one. The plates have writing on them describing campaign steps.

Critical Path Analysis Process Guide

Introduction A process guide to be used in training workshops and planning sessions to develop campaign strategy. Download a printer friendly PDF of this guide. Objectives Inspire positive thinking about…

Diagram with two intersecting axis. The horizontal line is marked 'Strongly oppose your objective' on the left and 'Strongly support your objective' on the right. The vertical axis is marked 'More power & influence' at the top and 'Less power & influence' at the bottom.

Power Mapping Guide

Introduction A process guide to be used in training workshops and planning sessions to develop campaign strategy. Download a printer friendly PDF of this guide. Objectives Help campaigners consider the…

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