“Personalized political communication” refers to when the medium for a message is a person, not media such as television, pamphlets, or billboards. The electoral arms race is seeing a renaissance of PPC and greater engagement of voters in campaigns and the political process.
Joel Dignam reviews Launching a Leadership Revolution by Chris Brady and Orrin Woodward. Joel distills the key lessons that are relevant to social change organisations.
Joel Dignam reviews Hahrie Han’s How Organizations Develop Activists. A key finding of Han’s research is that high-engagement chapters practise both organizing and mobilizing. The Voice for Indi campaign is considered as an Australian example of combining these two approaches.
To support organizations rolling out distributed organizing efforts, NetChange have put together a new campaign design framework drawn from best practices of the dozens of successful networks they have advised or studied closely.
The Your Rights at Work campaign ran from 2005 to 2007 and included some of the largest mobilisations in Australian social movement history. This article draws out some of the lessons in relation to ensuring strong turn-out at rallies and other events.
What does it take to build a civil society coalition with the power to shift a city? This interview with Amanda Tattersall, Founder and Coalition Director of the Sydney Alliance, gives some good clues.
Denisse Sandoval shares insights from Amanda Tattersall’s book Power in Coalition: Strategies for Strong Unions and Social Change. We may have seen token coalitions with simple community support in the form of logos on letter heads, but how do we build real power to live out the values of the organisations involved in alliances?
Joel Dignam reviews Hahrie Han’s Moved to Action. Han tackles the question of what motivates political participation by people who face significant barriers. Han provides a toolkit for those seeking to empower and work with, or within, marginalised communities.
Joel Dignam reviews Ori Brafman and Rod Beckstrom’s ‘The Starfish and the Spider’. The book delves into ideas and language around decentralisation with useful examples from history, social movements and commerce. It also includes practical tips for putting decentralisation into practice.
The Mobilisation Cookbook is a guide to answer (almost) everything you wanted to know about “people-powered” campaigns at Greenpeace but were afraid to ask. Developed for Greenpeace staff, volunteers, and allies, this guide will help anyone cook up effective people-powered campaigns.
Decentralised, grassroots-led digital campaigning has taken off in the last decade. This report looks at the impact these campaigns are having, what lessons we can learn from them about success, and what these new campaigns platforms mean for the future of social change.
This MobLab report examines innovative volunteer engagement work by 35 organisations empowering people to scale change and win by learning and doing more. Featuring video and audio from the practitioners.
An overview of the tools and tactics Greenpeace offices around the world use to ensure their office teams are working seamlessly together. Explore by Country/Region and Trait to find the successful practices or “bright spots” highlighting ongoing experiments in team integration.
Bring People Power into your next campaign or project with MobLab’s online course. Based on the Mobilisation Cookbook, drawing on Greenpeace’s expertise, the free course covers core elements of a ‘people-powered’ campaign, when to use them and what to mix them with. Based on real-life campaign examples, you’ll also cover practical tools needed to create your own campaigns.
Taren Stinebrickner-Kauffman, Founder and former Executive Director of SumofUs, at Progress 2015 with a series of movement case studies challenging us to be technological innovators and to bring our social change work to the cutting edge of the current century.
Whether you are looking to recruit members or talking to voters in far-flung electorates, these are some basic guidelines for getting the most out of phone conversations.
Slack is a great way to facilitate easy internal communication – but getting started can be confusing. This guide was collated by the OPEN Network, incorporating best practice from a number of organisations who’ve used Slack for years.
Advice that can easily be adapted to your needs whether it’s meeting with an MP (or Senator) yourself or helping your members do it.
Joel Dignam reviews Jane McAlevey’s No Shortcuts: Organising for Power in the Gilded Age. McAlevey outlines a critique of most contemporary union campaigning, using case studies and other analysis to argue for a deeper more rigorous approach to organising.
For volunteers or staff to be driven to do their work, it must be motivational, both ‘extrinsically’ and ‘intrinsically’. However, we often the intrinsic elements of the work. Read on to learn about how to design tasks to make them more intrinsically motivational. Your staff and volunteers will benefit!